FOR THE PARTS OF LIFE MOST CHILDREN ARE LEFT TO FIGURE OUT ALONE.
Raise a capable kid who can think for themselves and understands the world they're growing into.
Personalised lessons in money, critical thinking, AI, and decision making for 8-16 year olds. 40 minutes, twice a week. Built around your kid's real life for as little as £27/mo. Built by parents who want more from eduction for their children.
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BUILT ON IDEAS FROM ARISTOTLE, KAHNEMAN, NASH, GOLDRATT AND OTHERS
The problem
The gap nobody talks about
Your child will spend over a decade in education, and most will come out the other side having never properly been taught:
- 01What money actually is, and why some people never escape it
- 02How to tell a strong argument from a confident one
- 03Why systems - schools, markets, algorithms, governments - behave the way they do
- 04How to start something of their own
These aren't extras. They're the skills that decide how someone's life goes. Some children get a lesson on one of them, once. Most pick them up by accident, late, or not at all.
The foundation
Built from serious ideas. Rebuilt for young minds.
Built from
Aristotle
Break a problem down to what you know is true, then build from there.
Built from
Daniel Kahneman
Spot the mental shortcuts that can quietly lead you to the wrong conclusion.
Built from
John Nash
Understand how other people's choices affect yours, and choose your next move.
Built from
Eliyahu Goldratt
Find the one thing holding a system back before trying to fix everything.
Built from
Hermann Ebbinghaus
Learn how memory works, what makes knowledge stick, and how to learn better.
We started with established ideas from science, economics, psychology, mathematics and business, checked the source material, and rebuilt the concepts for different ages.
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The curriculum
Seventeen modules. One way of thinking.
A structured curriculum that teaches children how to think, not what to think. Four tracks, built in sequence, from the tools of clear reasoning to the real systems that run the world. Start with modules 1-4, the reasoning track, and the rest are released in order as each one passes review. Members get every new module as it lands.
Track I
Reason
The mental operating system: how to break problems down, argue well and think with others.
How it works
One curriculum, taught as if it were written for your child
Meets them where they are
Lessons adapt to your child's age, pace and level. When they're flying, it stretches them. When something doesn't land, it comes back another way.
Learning woven into your actual life
Tell YoungThinkr what's going on in your family, last week's museum trip, the shop you run, the news at your dinner table and it can weave that context into their lessons. Learning sticks when it's connected to their world.
Follows their obsessions
Space kid or football kid, the examples follow their interests. Compound growth explained through a transfer market hits different for an 11 year old who lives for match day.
See them change
Not just scores. You'll see their actual answers, the feedback they got, and the questions they start asking at dinner. That's the progress that matters.
Beyond the screen
Learning shouldn't end when the screen closes.
YoungThinkr starts with an idea, but the goal is to get children doing something with it. That might mean questioning what they see, testing an assumption, solving a problem, building something, discussing an idea or noticing how a system works in the real world.
Learn it. Test it. Think again.
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Try the first three minutes
This is how Module 1 opens for a 10 to 12 year old. Before any explanation, a problem.
It is a hot day and you want to take a cold drink to the park, but it will be warm in twenty minutes. "You need a cool bag," everyone says. You do not have one. You have a tea towel, some foil, a bowl and a tap. What would you do? Decide before you tap.
What does a cool bag actually do? Not what it looks like. What is its job? Its job is to slow the heat getting into the drink. Anything that does that job counts. A wet tea towel wrapped round the bottle cools it as the water dries. Foil on top keeps the sun off. Shade helps. Did your answer change? That switch, from what the usual thing looks like to what it has to do, is the first idea your child learns. The lesson then shows where it comes from, why it works, and when copying the usual way is the smarter choice.
Every module starts like this. Something to solve first, then the idea that explains it.
What makes it different
Not another maths app
There are good apps for pocket money and good videos for exam revision. This is neither. YoungThinkr is the connected version: not "save your pocket money" but what money is and why it moves the way it does. Not "here's a fact" but here's how to test whether a fact is true. One curriculum where each idea reinforces the next, because the world doesn't come in subjects.
Kids don't just answer multiple choice. They write real answers in their own words, and YoungThinkr reads them properly, responds to their thinking, and nudges them further. Like a patient tutor who never runs out of time.
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For parents
Built for parents who take learning into their own hands
Whether you home educate or you're filling the gaps around school, you're the one curating what goes into your child's head. YoungThinkr gives you a ready-made backbone: you assign lessons, review their answers, and get conversation guides to carry each idea to the dinner table. It runs alongside your week.
What a week looks like
- 01Assign a lesson from your dashboard.
- 02Your child works through it in their own words.
- 03You read their answers and the feedback they got.
- 04Take one prompt from the conversation guide to dinner.
What's inside
The practical side: what you get, what they get, and the rules that keep it safe
The curriculum is the point. This is the machinery around it.
Your tools as a parent
- A dashboard for every child: progress, streaks and badges in one place
- You choose which modules your child can open, and when
- Set a lesson with a due date and a note from you
- Suggestions on difficulty, based on how they are actually doing
- Share access with a partner using an invite code
- A portfolio of their saved work, kept as evidence of how they think
Small wins along the way
- Thinkr Points for finishing lessons, scoring well and completing modules
- Six levels, from Curious to Legend, earned by doing the work
- Day streaks, shown on your dashboard so you can encourage them
- Badges for firsts, perfect scores, lesson milestones and finished modules
- Rewards you set yourself, real-world or digital, unlocked when they hit the mark
Safety and trust
- Children sign in with a PIN and are signed out automatically when they are done
- Everything they write passes through automated moderation, and you are notified if anything gives us concern
- No leaderboards, and no comparing your child with anyone else
- You decide what they can access. Not an algorithm.
Questions
The things parents ask first
Straight answers about ages, time, safety, homeschooling, school and what happens after the trial.
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The best time to teach them this was before you learned it the hard way.
Join the families raising kids who understand how the world actually works.
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